Wheels, walls, shovels, and fire pits – we would call these items future-proof, because of how essential they’ve become in shaping our everyday lives.
Technology is ever-changing, and the majority of it comes and goes. But there are always those few tremendous innovations that stick with us. The Internet is one, and Customer Communications Management is certain to follow in the business realm.
In our last post, we discussed how technology is driving a more customer-centric business culture, and how the insurance stands to gain from it as a leading innovator. This becomes truer the more we leverage and expand upon the Internet of Things (IoT).
Big Data plays a role in this, as new devices produce entirely new parameters to identify potential customers. But Big Data also expands on this with the development of best-fit insights to view trends more clearly. How does CCM play into this?
Historically, the insurance industry is characterized as aging and highly concentrated, which is cited as reason for a lack of innovation in both product development and customer care.
But the future of insurance now looks bright and competitive, thanks to the emergence of new information, and technology like new traffic cameras, self-driving cars, drones, and smart homes. These things have already begun to enliven the field, and the potential appears limitless.
Some companies produce upwards of fifty different document types per customer. Even with a clientele of average size, this makes template management a challenge.
CCM is here to change that. You can scale your templates for clientele of all sizes with just these few simple practices.
Everybody likes “Teamwork” – or, at least the word is used often. But what really qualifies as collaboration? Are you in the same building? Are your desks close together?
Here are some way that collaboration through a Customer Communications Management (CCM) platform can put the working in working together.
Changes in technology, business practices, and government regulation mean it's the year of customer communication.
New platforms are bringing together leading technologies to enhance your business communications processes with a modern standard of efficiency, even optimizing them for regulatory compliance and industry best practices.
Insurance companies have a unique relationship with “The Future” of their customers. But do they think about their own future in similar ways?
Do they realize how the future can put a strain on their tools, subsequently stretching their personnel, and throw everything out of balance – do they recognize how, in time, all of this will absolutely affect their brand?
As an IT professional, your work may consist of an irregular cluster of jobs.
There’s what you were hired to do: optimize data management and communications processes, manage digital assets, and ensure the systems are running as smoothly, securely, and efficiently as possible. Then you have these odd side-gigs taking your time away: you may dabble in copy writing, design, or fill in other details to the high-level benefit of your company (and to your exhaustion).
When does a customer become engaged? If they cease to be engaged, did you ever engage them in the first place?
This is how we like to think about it: Customer Life Cycle is the noun, and Customer Engagement is the verb, or what it does. Achieving customer engagement means acquiring and retaining long-run business by knowing your customers, giving them what they need, and being an available resource for them, whenever they need you.
82% of insurers believe that a strategy for harnessing the potential of Big Data is necessary to remain competitive.
Now, we’re not all data scientists, but we know that solutions around Big Data are your surest bet at revenue growth in the insurance industry. You're presented an opportunity to acquire an endless stream of valuable customer information...but then how does it all get managed?