Businesses looking to add value to the customer experience can catch the digital transformation wave with interactive documents.
These documents are completely dynamic, and there is no limit to what you can accomplish with them. This post highlights some of the use cases for the interactive document experience that businesses are likely to run into.
If many clients only spend a few seconds glancing at the documents you send them, what's the point of investing in better customer communications?
Those few seconds - maybe every thirty days - might be the only time they think about your business. With every document, a transaction happens: you're trading a statement of your value for their attention. Take this opportunity to turn seconds into minutes, minutes into hours.
Customer communications involve many parts. Developers, managers, and customer-facing users are all stakeholders taking on specific tasks in this collective effort.
But with such a wide range of talents, each using software from maybe twenty different places, communications can get complicated. If the quality of the documents isn’t compromised, it at least takes a toll on your staff. But there's a way around this!
In the past, customers might not have needed to engage with companies as intimately as they do now. But those were simpler times.
Today there is simply more to see, and less time to see it. Attention spans run shorter, so the battle for the eyes and ears – and hearts – of customers looks tougher and faster, almost like businesses ought to be competing on reality TV.
Customer relationships, like all relationships, are personal. New advances in customer communications management (CCM) make personal communication possible.
In this post, we highlight some possible ways to make your correspondence, whether ad-hoc or in bulk, serve the individual customer to the fullest. Here are five ways you can personalize communications for your customers.
When businesses fail to consider the cost-center importance of document creation, this makes for a cascade of many small (but altogether extremely impactful) shortcomings.
Businesses focused on cost-efficiency have commonly avoided hiring new personnel when the “new” workload seemed small enough, or incidental enough, to be absorbed by existing staff. Today, the real solutions to cost-efficiency are exactly opposite.
Many consider high-volume document production an integral part of their customer retention strategy. But some still think of it as overhead cost, giving it no further thought.
That’s a stark difference in mindset, and it bears some very real consequences. Keeping an eye on document production equates to keeping an eye on the bottom line. Save costs and become more efficient here, and you could see a real difference in customer satisfaction.
We talk a lot about personalizing the customer experience and improving retention, but brand identity is really only half the advantage of CCM.
Much of the benefit lies beneath the surface and behind the scenes, long before communications ever reach the customer. Our last post discussed how managers benefit from Review & Approve. Here, we see how it benefits the company as a whole.
Batch communication projects might have involved complex systems of production and delivery in the past, but they often resulted in plain, impersonal messaging.
Since then, technology and customer preferences have evolved side-by-side continuously, so an entirely new level of engagement is possible today. Access for review and approval of customer-facing documents is now easier than ever, leaving no room for error.
Wheels, walls, shovels, and fire pits – we would call these items future-proof, because of how essential they’ve become in shaping our everyday lives.
Technology is ever-changing, and the majority of it comes and goes. But there are always those few tremendous innovations that stick with us. The Internet is one, and Customer Communications Management is certain to follow in the business realm.