Solving the Mystery of the Customer

Solving the Mystery of the Customer

Who are your customers? Where are they from? What do they want? These are the questions every business asks.

No matter how long a company has been around, everyone is always looking for a new way to better understand the customer. So technology is answering with solutions that make the customer relationship increasingly personal, unveiling the mystery of the customer. 

 

There and Back Again: A Customer's Journey

There and Back Again: A Customer's Journey

What keeps customers coming back? The one customer communication solution to rule them all, of course!

It’s difficult to suggest there is a magic bullet for customer engagement. Businesses everywhere are scrambling to find new solutions in a digital, communication-centered environment, and most of them actually utilize different tools from separate vendors to achieve their communication goals. 

Customer Communication Strategy: It's All the Same Elephant

Customer Communication Strategy: It's All the Same Elephant

Could your big-picture brand benefit from greater interdepartmental collaboration on customer communication projects?

Even if you are not familiar with the parable of the Blind Men and an Elephant, the title might give it away. It is a story about a few blind men touching different parts of a large elephant, having wildly different experiences of what an elephant is.

 

How Customer Relationship Defines Your Business

How Customer Relationship Defines Your Business

A company is nothing without its customers, and so a company’s thriving depends on delivering more of whatever attracted the customer in the first place.

In the past, a quality product or service might have functioned as the sole gateway to a long, healthy customer relationship. Today, successful engagement requires a company to run on all cylinders with stellar service, an engaging brand, and a personal touch. Read about mastering this here!
 

Are You Up to the Minute on Ecrion Solutions?

Are You Up to the Minute on Ecrion Solutions?

We have been taking some big steps to make the most effective Customer Communications Management and Customer Engagement solutions to date.

The customer journey map, an intuitive user experience, omni-channel delivery, and much more are only the start to your journey with customers. We want to give you everything you need to engage. Read the latest to see if your solutions are caught up!

 

Marketing to the Individual Customer

Marketing to the Individual Customer

Today, even your print mailings need an element of personalization that was not needed before to sell your brand.

A digital world calls for communications that are less standardized, and more personal. Here are some reasons for you to put greater emphasis on personal communication, whether you have yet begun to adopt it or not.

Customer Engagement Management: The Future of Mobile Communications

Customer Engagement Management: The Future of Mobile Communications

A growing understanding of the customer makes clear how customer communications are headed in the mobile direction.

Your business has never seen greater opportunity to improve performance than today, with new channels of communication allowing you to track customer needs and preferences like never before. Read about the future of engaging your customers!

Adjusting Tactics Based On Customer Feedback

Adjusting Tactics Based On Customer Feedback

The journey to customer advocacy involves knowing customer needs as they stand, but also tracking them as they change. 

Previously, we discussed the value of customer engagement with journey mapping, and how you can begin taking advantage of it yourself. Today, we go over adapting to the customer’s real-time journey: what happens once they begin to interact? 
 

Notifications: How CCM Keeps You Up to Date

Notifications: How CCM Keeps You Up to Date

Working together to deliver the most relevant, up-to-date communications requires a team that is always on the same page. 

Whether it be interdepartmental collaboration or collaboration within a department, it is important for one hand to always know what the other is doing. Ecrion Omni System features notifications to let stakeholders know when a project has been updated. Read to learn more!

Customer Experience & Engagement

Customer Experience & Engagement

When your letters, invoices, and marketing materials are created by separate departments, it sometimes presents the customer with a disjointed experience of your brand. 

Customer communications are all about unification. You want to present a perfectly unified front to customers, to make it easier for them to connect with your brand. This is the foundation for an engaging customer experience. Read to learn more!