Communicating effectively starts with understanding the value of communication. Businesses need to constantly evolve their customer communications to satisfy customers in an ever-changing world.
But aside from technology and customer preferences, some things remain the same. Here are some best practices in customer communications, to help you acquire, delight, and retain customers through the years.
Legacy customer communications systems are expensive as it is, and they only get more expensive with time. As more businesses adopt all-in-one CCM solutions, support for legacy systems dwindles, and your system requires more special attention.
Customer Communications Management (CCM) is already giving early adopters an upper-hand with brand presence and streamlined internal processes. Read more to learn about why everyone should adopt an integrated CCM solution as soon as possible!
Delivering personal, targeted communications through an in-house system can be more complicated than necessary. The tools may not be accessible to everyone, putting pressure on technically-driven personnel to oversee your communications.
The problem, simply put, is that templates are too many, and stakeholders are too few. With fewer stakeholders involved, and more templates, there is increased risk of overwhelming your staff. Read to learn how this can be avoided!
Clearly defining your customer communication processes can give you clearer communications overall. You can optimize these processes for perfectly targeted, compliant communications.
Quality Customer Communications Management (CCM) is an inside job. It all starts with the people you involve, and whether their strengths are being leveraged. Read to find out how this results in clearer customer communications!
You want your outbound customer-facing documents to be clear and engaging, so why put up with confusing customer communications management processes?
Here are 5 sources of complexity in customer communications that are done away with on a fully-integrated Customer Communications (CCM) management platform. Read on to learn about streamlining these processes for perfect communication!
Perfecting your customer communications often comes at a price. Housing a plethora of solutions from different providers could be expensive and time consuming.
But you might say it's worth maintaining. Your brand is of high importance, and the impact of customer satisfaction is vital. What many organizations don't know is that it doesn't even need to be so costly. Read more about perfect - and cost-efficient - communications!
Our last post explored how small businesses are turning to customer communications management (CCM) for the growth prospects afforded by increased customer retention.
Here, we do the same for big businesses. Many still house legacy systems that take significant time and resources to maintain. Read more to see how moving all of your communications solutions to a single platform can help you acquire more customers yet!
It's important for small businesses to find tools that will streamline their operations, lower cost, and maximize revenue, if they wish to grow and compete with larger firms in their industries.
They are starting to implement customer communications management solutions, alternative to the modular communications management systems that businesses have used in the past. Read to learn the benefits managing communications with one cloud solution!
Conventional wisdom doesn't quite survive the digital age, as the course of action for marketers now is to target individual preferences instead of generalizing about what larger groups might want.
Customer demands today are so much more dynamic. They differ between individuals and groups, and even individual preferences vary over time. It's no longer what customers want but instead what each customer or group of customers wants.
You could save a lot of time with better-organized templates and greater ease in finding old documents. What's missing?
A great deal of Customer Communications Management (CCM) about promoting efficacy and eliminating excess form your document management processes. Read on to find out what's in store for your template management system!