Marketing to the Individual Customer

Marketing to the Individual Customer

Today, even your print mailings need an element of personalization that was not needed before to sell your brand.

A digital world calls for communications that are less standardized, and more personal. Here are some reasons for you to put greater emphasis on personal communication, whether you have yet begun to adopt it or not.

Customer Engagement Management: The Future of Mobile Communications

Customer Engagement Management: The Future of Mobile Communications

A growing understanding of the customer makes clear how customer communications are headed in the mobile direction.

Your business has never seen greater opportunity to improve performance than today, with new channels of communication allowing you to track customer needs and preferences like never before. Read about the future of engaging your customers!

Adjusting Tactics Based On Customer Feedback

Adjusting Tactics Based On Customer Feedback

The journey to customer advocacy involves knowing customer needs as they stand, but also tracking them as they change. 

Previously, we discussed the value of customer engagement with journey mapping, and how you can begin taking advantage of it yourself. Today, we go over adapting to the customer’s real-time journey: what happens once they begin to interact? 
 

Notifications: How CCM Keeps You Up to Date

Notifications: How CCM Keeps You Up to Date

Working together to deliver the most relevant, up-to-date communications requires a team that is always on the same page. 

Whether it be interdepartmental collaboration or collaboration within a department, it is important for one hand to always know what the other is doing. Ecrion Omni System features notifications to let stakeholders know when a project has been updated. Read to learn more!

Customer Experience & Engagement

Customer Experience & Engagement

When your letters, invoices, and marketing materials are created by separate departments, it sometimes presents the customer with a disjointed experience of your brand. 

Customer communications are all about unification. You want to present a perfectly unified front to customers, to make it easier for them to connect with your brand. This is the foundation for an engaging customer experience. Read to learn more!

Why One Direction Would Choose One Solution

Why One Direction Would Choose One Solution

The world is chock-full of reasons to believe that it is better for different parts to work together as one, than for them to function separately. 

Still, many boy bands separate to enjoy lucrative solo careers. Do you think Harry, Niall, Zayn, Liam, and Louis might give anything to go back to the golden years -- when their iconic super group, One Direction, was a pop culture machine. What's this got to do with CCM?

Building a Customer Journey

Building a Customer Journey

Customer engagement depends on your business taking the lead. Even though customers ultimately make their own decisions, they need a positive experience to guide them.

You can now control every aspect of engagement, from delighting your prospects to gaining full-fledged advocates. Read Part 2 of our Customer Journey series to find out how you can build and adapt the entirety of a customer's walk with you. 

When You See Why Everyone's Using the Phrase "Customer Journey"...

When You See Why Everyone's Using the Phrase "Customer Journey"...

What is the customer journey? Why is it important? What can it tell you about your customers and your company? 

Delighting customers is a competitive practice beneath the surface, and winning the small battles is only worth it for the string of victories that result in turning the customer into a full-fledged brand advocate. Read to learn how you can do this with Customer Journey!
 

Sending Better Emails with CCM

Sending Better Emails with CCM

There are several tools out there promising efficient marketing email sends and list management, and many of them are great, but they can be made more efficient!

Where efficiency is a major endgame in enterprise technology, there is still significant headroom to be explored. Industry leaders are beginning to harness an added layer of efficiency with Customer Communications Management (CCM). Read to learn how!

Communication Fallacies: 5 Customer Communication Mistakes

Communication Fallacies: 5 Customer Communication Mistakes

Sometimes you might fall into a pattern that forgets the real amount of attention required by customer communications.

There might be holes in your document-rendering process, the documents being rendered may not be as engaging as you would like. Here we’ve given fancy names to some of the customer communication fallacies that come out of this.