The other day, a friend of mine was trying to relate the idea that he didn’t feel like the “go-to” person for anything – it made him pause for a moment.

“You know what?” he said, “You’d actually be surprised by how often I get asked for my opinion.” I wondered what he could have meant.

      - Written by Errett Thomas, Global Director of Sales


Counter to his initial suggestion, he said that everyone is always seeking different forms of advice from different people throughout each day.  Sometimes they want a restaurant recommendation for a lunch outing. Sometimes they want to know what the weather looks like tomorrow. Then there are times when they need to find better ways to solve their business problems

Whenever we need advice, we look to someone who we feel can provide us with the right answer. Have you ever asked yourself, “Why am I asking this particular person for advice?” 

Most of the time it is because the person is perceived as an expert. Why are they perceived as such? Well, most of the time it’s because they say they are. In many cases, they might truly be – but have you ever asked the expert how often they’ve been wrong?  I hate to say it, but many experts – so-called –have trouble admitting wrongs, past or present. 

In my personal experience, I have always found it better to set honest expectations when giving advice. Not all advice will be right for everyone. Of course, asking knowledgeable people for advice is never a bad thing; however, it could also be valuable to simply expand your resources, seek alternative channels of information – possibly separating the “Know-How’s” and the “Know-What’s”. You may find advice “straight from the horse’s mouth” more or less useful than getting it from the horse’s rider.

Since this conversation is about advice, I’ll share a little of mine with you: when seeking out customer communications solutions solutions, ask around, take the bits of information you find useful, and disregard the rest. Though my colleagues and I like to think of ourselves as experts, we know there is no one-size-fits-all solution. No two business, even in the same industry, are the same.

Because of this we also know that all businesses require unique solutions. Even if the solution is a No. 2 pencil, I’d bet you could find even that most basic of tools is being used in many different ways.

Someone who provides good advice should intend to guide you along, so that you can discover the best solution for your business. Ultimately, you are the expert behind all of your document production decisions.  We’re just here to ensure you find the best path.