No matter what product or service you provide, you’re going to need to be willing to accommodate your customers if you want to maximize your sales.
While most companies no longer take a ‘the customer is always right’ approach, the majority of businesses strive harder than ever before to understand (and improve) the customer experience.
Let’s explore the following customer relationship examples to help you get a better idea.
1. Reach Out
One of the most effective methods you can implement to strengthen your relationship with your audience is to reach out to them before they contact you. But this doesn’t mean you have to immediately bombard them with an offer.
This will be a welcome change from the rather cold, robotic offers your consumers may typically receive from other companies.
2. Reward Customer Loyalty
Everyone loves to feel appreciated— it’s hardwired into our brains. The same can be said when it comes to the relationship between consumers and brands.
People who spend their hard-earned money on the products or services a business provides are far more likely to do so in the future if they feel appreciated. This essentially gives extra ‘value’ to the purchases they make, since they’ll be actively building rapport in addition to satisfying a want or need.
Not only will this allow your audience to understand how much you appreciate them, but they’ll also be more likely to make purchases in the future due to the offers you provide them.
Like appreciation, personalization is another way to strengthen the bond you have with your audience.
This will highly depend on the industry you operate in, though. Here’s an example of a personalized customer relationship – an athletic apparel company could send customers offers based on their recent purchases or viewed items.
Not only will this increase the likelihood that they’ll make a purchase, but your audience will likely be grateful for the extra thought that was put into making them that offer.
4. Be Accessible
You can’t have much of a relationship with your customers if you don’t communicate with them. It’s not enough, though, to rely solely on occasional emails to do so.
You should be open to establishing a two-way conversation with your audience on social media. Not only will this allow you to resolve issues or concerns quickly, but you’ll also present a much more ‘human’ element for your brand.
Accomplishing this task can be difficult through other methods, as other forms of communication are often inherently more formal. A customer service phone call, for example, doesn’t have the same atmosphere as a Facebook message.
5. Ask for Feedback
When you explicitly ask for feedback from your audience, you’re letting them know two things about your brand:
You genuinely care about their opinion of your brand.
You’re willing to listen to their concerns and make the appropriate changes.
As you may expect, this can significantly increase the amount of trust your customers have in your company. As an added bonus, positive feedback will show potential customers that your brand is liable to both provide outstanding service and take care of its customers.
In the event that you receive negative feedback, it should be handled calmly and maturely. One of the worst actions a brand can take is to become aggressive or retaliatory with a customer who voices their opinion.
Instead, offer to take the conversation elsewhere (such as email or a customer service call) in order to move forward. If the customer’s complaints are valid, you should accommodate them so that they are satisfied.
6. Exceed Expectations
Once you have a thorough understanding of your audience, you’ll be able to anticipate their needs. But, you can take this a step further by providing a level of service that transcends these needs.
Let’s take a customer relationship example – if a particular client has voiced concerns over shipping times in the fast, you can upgrade their next order to your fastest shipping option. Of course, this should come at no cost to them.
Similarly, clients who frequently shop on a particular section of your online store could be sent offers related to products of this nature.
Above all else, you should strive to provide the best customer experience possible. Since the Internet allows consumers in most industries to choose a competitor in seconds, it’s essential that you convey how important their business is to you.
Discover the Benefits of Building a Solid Customer Relationship
Following These Customer Relationship Examples Can Seem Difficult
But it doesn’t have to be.
With these customer relationship examples in mind, you’ll be well on your way toward strengthening your relationship with your audience in ways you never thought possible.
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CCM Buyer's Guide
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