7 Tips for Digitizing Your Business

tips for digitizing business

1. Communicate | 2. Focus on Collaboration | 3. Training | 4. Executive Adoption |
5. Go Bite-Sized | 6. Invest In CCM | 7. Outsourcing

Did you know that 22% of companies surveyed were able to increase their revenue with digitizing projects by 27.1%?

Stats like these quantify how valuable and imperative digitizing businesses is. However, this is not a plug and play strategy. To be able to achieve results like this, effective adoption is crucial.

Otherwise, your company might spend more on digitization than it makes. As well as end up with disrupted processes. Not to mention unhappy employees and plummeting productivity levels.

Fortunately, there are some tips and tricks that can set you on the right path. If you want to know what these are, keep reading.

1. Communicate

One of the most significant barriers to the successful adoption of digitization solutions is the adoptees themselves. The workers who will be using the technology play a vital role in its success.

In a lot of cases, employees feel threatened by automated processes and digitization. This can make them unwilling to truly get on board with the adoption process.

To ensure smooth adoption, it is essential that employees get involved. They, after all, will be the ones troubleshooting and operating the solutions. If employees have a positive feeling towards adoption, they’ll be more likely to make it a success.

Put employees at ease and reassure them digitization strategies won’t erase their jobs. Make sure that you communicate extensively about the process.

In many cases, automated processes do not make jobs obsolete. Instead, they make existing jobs easier to carry out.

In many cases, they may lighten an employee’s workload. Sometimes to the point where their job role could be eroded.

However, this can present an opportunity for transitions to less manual positions. This can lead to enhanced career fulfillment and professional growth.

To bring employees on board, make sure that you communicate these things to them.

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2. Focus on Collaboration

Another strategy that can help to bring employees to the table is collaboration, which is imperative both for adoption as a whole and for inter-department system functionality.

To start, aim to involve employees in the decision-making processes around digitization. This will make them feel like they are a part of the process. It may also provide insights into existing problem areas and inefficiencies.

Furthermore, you should also aim to promote collaboration between departments around digitization. It’s essential that it functions cohesively. This means across operations as a whole. Not merely within single departments. Otherwise, the age-old problem of siloing will likely rear its familiar head.

According to analysis, 3 out of 10 large companies say organizational structures are the top digitization hurdle.

To combat this, aim to create collaboration between departments around the changes. Not merely between leadership and individual departments.

3. Training

Another fear that can hold employees back from digitization is not being able to work with the new technology.

Therefore, even if the solutions you are implementing are intuitive, you should still hold training for them. After receiving training, employees will likely feel more confident.

4. Ensure Executive Adoption

Besides promoting employee adoption, it’s also important to ensure executive adoption.

Without this, streamlining digitization strategies will be hard if not impossible. Executives need to have a topdown working knowledge of digitization solutions. Without this, business evolution can be greatly impeded.

5. Go Bite-Sized

The reorganization of processes for digitizing business functions can be highly complex. It can also be highly disruptive.

To minimize organization-wide workflow disruption, businesses should aim to tackle the process in stages. Long term digitization strategies should be comprehensive. However, the implementation of these should be done progressively.

Otherwise, organizations may find themselves overwhelmed.

Reorganization usually comes with challenges. If widespread reorganization is undertaken all at once, teething problems can compound. This can impact organization-wide performance.

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6. Invest In a CCM System

Digitization can take on many forms. From automating products to internal processes, there are a plethora of solutions that companies can implement.

Often it can be challenging to know which ones to implement first. Which areas of digitization will bring the fastest reward? Which are the most valuable and easiest to implement?

One example of a high-gain, easy-to-implement solution is CCM systems. CCM (customer communications management) systems automate the customer communications process.

This enables businesses to consolidated customer communications in one central location. Quotes, promotional material, invoices, letters, and more are all housed together.

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This makes documents searchable and streamlines the communication process. It also enables true omnichannel communications.

Legacy customer communication approaches typically result in duplicated data. And worse, an incohesive customer experience.

Because of this, customers get asked multiple times for their details. They have to provide reference numbers each time they switch communications channels. They get forced into communication channels that are inconvenient for them.

These are just some of the issues around legacy customer communications.

In contrast, CCM solutions can drastically improve customer experience. This in turn can lead to enhanced revenue. What’s more, CCM solutions don’t have to be difficult to implement (as we have proven).

This makes their adoption an ideal initial digitization step.

7. Look Into Outsourcing

One of the digitizing mistakes businesses makes is trying to do everything themselves. This takes focus away from core business operations. And directs it instead to an area someone else might be a lot better at.

In many cases, companies cannot build and integrate solutions themselves, as well as an outsourced provider can. What’s more, the cost to achieve this can be unpredictable and extensive.

In contrast, leveraging outsourced solutions gives companies flexibility and scaling advantages. As well as agility and predictable cost outlooks.

Are You Look at Digitizing Business Functions in Your Company?

Digitizing holds a number of key advantages: enhanced productivity, optimized customer relations, streamlined processes, and more. However, many companies put off digitizing business functions fully, thanks to the potential pitfalls of unsuccessful adoption.

Don’t let this be you.

Do you want to get started with one of the most valuable areas of your business? If so, then take a look at our CCM solution.

In 2020 Ecrion was named a Hot Vendor in the Workflow and Content Automation (WCA) Report issued by independent research firm Aragon, while Aspire Leaderboard has ranked our company as a global leader in the mid-market for CCM – customer communications management.

Interested in trying out automated customer communications, but don’t want to commit? No problem. Simply request a free demo today.
If you have any questions, contact us, and we will be happy to assist.

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CCM Buyer's Guide

Jump-start your Customer Communication Management ( CCM ) strategy and begin engaging your customers today with this free guide. Retain your customers and drive more revenue!