The first mass email campaign was sent in 1978. There were around 400 recipients.
Yet, despite the fact that marketing newsletters have been in use for over 40 years, it’s still effective. That might have something to do with the fact that there are over 3.8 billion email users worldwide. And that number is expected to grow.
And there are also around 281 billion emails sent every single day.
But that also means there’s a lot of competition for people’s ever-shortening attention spans. This leaves many businesses wondering, “how do we format a marketing newsletter that captures our target market’s attention?”
If you’re wondering how to create a marketing newsletter format that ensures potential investors will actually open and read your newsletter, keep reading. We’re sharing with you seven email formatting tips that will reel investors in.
1. Format a Marketing Newsletter to Include a Call-to-Action in Every Section
Most email newsletters use only one call-to-action (CTA), which is typically placed at the bottom. Which is okay if you just have one section in the entire newsletter.
But if you are using a marketing newsletter format with more than one section, you should place a CTA at the end of each section.
Make Your CTA Easy for Your Reader to Take Immediate Action
Many CTA has the reader click on the link or asks them to fill out a form. But that may be more work than your investor has time for.
Make it easy for them by using a CTA that simply asks them to respond to your email. This makes it feel as though they’re responding to a real person rather than one of those marketing newsletter templates, which feels impersonal.
2. Make Your Headers Pop
Let’s face it, most people are going to skim your newsletter to see if it’s worth reading. This is why you need to make sure that your newsletter’s header grabs their attention in such a way that they need to open up your email and read the entire content.
Start by creating a header that reflects the theme of your newsletter. Don’t be afraid to use icons or bold to help you illustrate your ideas.
You can also use fonts that help reflect the mood and theme of your newsletter.
3. Choose the Right Color Scheme
Your color scheme should reflect your brand. And your brand should be a part of every newsletter you send out.
This is how people begin to identify with and trust you. Always keep your email newsletter design in line with your branding guidelines.
You can either choose to use your brand’s colors, or, you can also choose colors that help reflect your brand’s personality.
Using a Color Filter
Another idea to help you newsletter pop while helping your images blend well with your email design is to use a color filter to help match the rest of your design.
Simply add a color layer over the image and then adjust the opacity. You can do the same color overlay with your text to make it pop.
4. Get Creative With Your Marketing Newsletter Templates
You don’t always have to use the same, boring template. Don’t be afraid to try new templates to capture your reader’s attention.
Opt for Infographics as a Template Idea
To prevent most of your readers from skimming your email newsletters, try using an infographic. This way, you can quickly show investors at a glance where you are in development and how they can help.
Even those who skim will have a general idea of why your product is important.
Use Vagueness and Mystery
Deliberately using vagueness and mystery is a great way to get someone to click on your CTA. And Millennials especially have a fear of missing out (FOMO).
Just make sure to keep your CTA incredibly simple so that your recipients know without a doubt that they will benefit from a great opportunity if they click on it.
5. Personalize Your Emails
You should always send your emails using the first name of each person you’re sending it to. No one wants to open an impersonal email, especially someone who is thinking of investing in your business.
Your goal is to use your newsletters to allow them a chance to get to know you and your company better. People do business with people, not businesses.
Use Key Details
And they do business with people they like and trust. But go one step further and use key details such as their birthday or hometown included within the copy.
Create an email based on your reader’s listening data. Give them the information they really care about such as market need.
Keep Newsletters Short and Sweet
You may also want to consider keeping your newsletters short. You can always send out more newsletters, but if you make them too long, it’s easy to lose your audience.
Also, it’s easier to read shorter, simpler emails on any device.
6. Own Your Mistakes
Despite your best efforts, occasionally a mistake may happen when you send out a newsletter. Maybe the wrong link is sent out or there are a few glaring typos.
Mistakes are a part of life. How you handle the mistake is what sets you apart and makes people take notice.
Make an Offer to Make Up for the Error
Once you’ve identified that a mistake has happened, own it. Then offer something to make up for it.
It makes you look human and lets your audience know you have a sense of humor. That tends to help people forgive you more easily and see your company as relatable.
7. Build a Community of Real People
Periodically check to make sure that all of your email addresses are current, up-to-date, and real. Otherwise, you’re wasting a lot of time, money, and effort sending out your newsletter to no one.
Next, focus on building a community of investors around your newsletters who feel comfortable sharing their thoughts and contributing to the newsletter. This makes your audience feel as though they too have ownership in the newsletter and your business.
You may even gain some valuable feedback by doing so.
Publish Your Newsletters Online
Always publish your newsletters online rather than just sending it to people’s email boxes.
Not only will these newsletters remain available long after most people have deleted them, but you can benefit from the additional SEO (search engine optimization).
Knowing how to format a marketing newsletter can help you attract the people you want to do business with. But there are other solutions available as well.
Solutions we can help you with. Click here to contact us to learn how we can help you get in front of your target market.