It sounds counter intuitive: why would you consider automation when customer engagement is all about connecting with customers in meaningful ways? Isn’t automation impersonal? Wouldn’t a personalized, one-on-one approach be key to successful customer engagement? In fact, many firms (particularly in insurance, banking and wealth-management) rely on agents and advisors to build relationships with their […]
Author Archives: Eduard Moraru
25
Nov
Nov
Back in May, we sat down to plan the next iteration of our Customer Engagement platform, and oh boy: did we have a lot to take into consideration! Customer Engagement is such a rapidly evolving field that it took a while to sort through the hundreds of new features that were being considered. We are […]
21
Nov
Nov
When you’re trying to improve your company, streamlining your sales operations is always part of the process. Learning the ins and outs of customer service software tools will help you get the results that you are looking for. Nothing lets you get the most out of your CRM like a reliable Salesforce document generator. To learn […]
19
Nov
Nov
The first mass email campaign was sent in 1978. There were around 400 recipients. Yet, despite the fact that marketing newsletters have been in use for over 40 years, it’s still effective. That might have something to do with the fact that there are over 3.8 billion email users worldwide. And that number is expected […]
19
Nov
Nov
There are over 7000 Customer Engagement Manager jobs in the US alone posted on LinkedIn at the time of this writing and that should come as no surprise: customer engagement is a really hot topic these days! To be successful, you will require strong project management and communication skills. Take the first steps by learning the what, […]
14
Nov
Nov
If you have ever hung up on a customer service call out of frustration or angst or stopped using a company because of bad service, then you know the commercial benefits to offer good customer support and service. You’ve also already answered the question “what is CCM” then as well. CCM is the short form […]
12
Nov
Nov
Bruce Springsteen once said “Sustaining an audience is hard.” Likewise, maintaining your customer base can be a challenge. McKinsey & Company describe the three C’s of customer satisfaction. They include customer-journey consistency, emotional consistency, and communication consistency. Studies show that document challenges account for a 21.3% loss in productivity. Organizations may see a revenue loss of $19,732 per […]
11
Nov
Nov
Can you imagine trying to conduct business these days without having a website? I don’t know anybody that can! The Internet has become such a prevalent way to connect with customers that even companies that traditionally relied on face-to-face interactions like Goldman Sachs or Louis Vuitton had to bow to the new reality. Today, most […]
07
Nov
Nov
Increasing workplace efficiency is no easy feat in the first place. It’s essential that you’re strategic at every level of operations to prioritize productivity. When it comes to your banking statements, there’s no exception. That’s why it’s in your best interest to develop a useful bank statement template. After all, you’re going to be using […]
05
Nov
Nov
If you’re running a business in a Web 2.0, digital world, you need to make sure that you’re built like it. This means looking into the workflows and processes that keep you ahead of the game and on top of your most important tasks. In this regard, working with a company that can help you build an […]