Personalized Transactional Communications at Scale
Batch communications continue to be extremely relevant today whenever a large number of personalized documents must be produced in a limited time frame. Many businesses try to migrate to on-demand communications, but batch document production is a better fit for insurance, telecom, and financial companies that must produce a large number of communications — sometimes in the millions — as part of their monthly billing cycle. Most of these documents are transactional in nature and include transactions that have occurred between an organization and its customers, making them a critical component of running your business.
What are the Main Batch Communications Challenges?
Companies continue to struggle with the complexity of producing transactional documents such as statements or invoices in a limited time frame. In many cases, the solution is simply to “dumb-down” the documents in order to meet the time constraint. That includes removing layout elements (colors, fonts) or even content (transactions, conditional logic, etc.).
Overall, the customer experience is diminished. This has prompted many organizations to use Ecrion’s Customer Communications Management software to deliver on customer expectations.Learn More about Ecrion Customer Communications Management Software
Key Benefits of Ecrion Batch Communications
While the Ecrion solution provides support for all traditional delivery options (such as print and postal delivery), rebalancing your communications strategy to use digital delivery when possible will result in reducing costs. Omnichannel delivery is a standard feature of the Ecrion platform and enables you to deliver on a variety of channels simultaneously, including print, SMS/text messaging, and email in a single batch run, according to customer preferences.
Batch communications have been long considered a cost center: something that was needed in order to run the business. However, organizations have recently begun leveraging their transactional documents (statements, invoices, bills, etc.) to promote additional products and services. Technologies such as trans promo and interactive documents are not only efficient at generating revenue, they are also better at engaging customers. Engaged customers are your best customers: they spend more, are excellent brand advocates, and are more likely to try new products.
Communications are streamlined and can be delivered in real time throughout the entire customer journey. These multi-channel communications are not only more engaging, but can also reduce the strain on your hardware resources. Modern batch communications using digital documents also empower self-service, reducing call center time while increasing customer satisfaction.