Converse and Engage

Articles covering the latest news and trends in the rapidly evolving worlds of Customer Experience and Customer Communication Management, and how businesses can build customer engagement.

EDM Marketing vs Email Marketing Campaigns: Which is Better?

EDM Marketing

In 2018, 281 billion emails were sent and received each day around the world. This number is expected to increase to over 347 emails each day in 2023. EDM marketing is one of the best ways to reach potential customers. Although many of your potential clients will be on social media, they won’t all be. Almost everybody has […]

Brand Communication: What it is and How to Do it Right

Brand communication

According to statistics, up to 89 percent of marketers surveyed claim that building brand awareness is their number one goal. However, before you dive headlong into building brand awareness, you need to know about something that is key to the process. This is brand communication. Properly orchestrated brand communication is crucial for brands to solidly […]

A Stellar Connection: 8 Golden Rules Of Customer Service Communication That Will Boost Your Success

customer service communication

How you deal with customer service can make or break your business. Even a single customer on the receiving end of bad service can damage your reputation. The best option is to give excellent service across the board. Good customer service communication isn’t as complicated as it might sound, especially if you follow a few simple […]

Fostering The Customer Connection: What Can Make Or Break Communication With Customers

the-customer-connection

As business continues to grow and change, so too does the landscape of how to reach your customers effectively. There are a lot of strategies you can apply to be sure you are attracting customers and relating to them in a way that is productive for your entire business. This is the foundation on which […]

Customer Service vs. Customer Experience: What’s the Difference?

customer service vs customer experience

Your ability to relate to your customers is foundational for any sort of business you run. Whether you’re a lean operation that is strictly online and digital, or a large chain with brick and mortar locations all over, you need to be continuously fostering this relationship. In doing this, it is vital that you learn […]

Customer Engagement vs Customer Experience: What’s the Difference?

customer engagement vs customer experience

Any business owner worth their salt understands that their clients are their most valuable resource. That almost goes without saying, right? But with so many client-oriented elements within the marketing sphere, it can be tricky to prioritize. So, in this article, we’ll delve into customer engagement vs customer experience argument. Hopefully, this will help you […]

Customer Engagement needs automation. Here’s Why

It sounds counter intuitive: why would you consider automation when customer engagement is all about connecting with customers in meaningful ways? Isn’t automation impersonal? Wouldn’t a personalized, one-on-one approach be key to successful customer engagement? In fact, many firms (particularly in insurance, banking and wealth-management) rely on agents and advisors to build relationships with their […]

A Guide To Preparing Business Documents Quickly And Efficiently

business documents

Writing business documents is undoubtedly an important task. It reflects not only your understanding of the subject matter, but it also impacts your company’s wider reputation. The recipient will outright disregard a document littered with spelling errors, incorrect grammar, and similar mistakes. To make the best impression, you have to keep several things in mind. […]