In 2018, 281 billion emails were sent and received each day around the world. This number is expected to increase to over 347 emails each day in 2023. EDM marketing is one of the best ways to reach potential customers. Although many of your potential clients will be on social media, they won’t all be. Almost everybody has […]
14
Jan
Jan
With the rise in smart objects, our options for keeping track of our lives has skyrocketed. We can track how many steps we walk, where we spend the most money, what’s on our grocery list, and much more without ever lifting a finger. So, it makes sense that technology like that would start improving the […]
09
Jan
Jan
According to statistics, up to 89 percent of marketers surveyed claim that building brand awareness is their number one goal. However, before you dive headlong into building brand awareness, you need to know about something that is key to the process. This is brand communication. Properly orchestrated brand communication is crucial for brands to solidly […]
07
Jan
Jan
If you’re trying to improve the way that your company builds a rapport with its customers, you’ll need effective tools to get the job done. In this regard, a customer communication management (CCM) platform is essential to the way you do business. Not all CCMs are created equal, so it’s important to learn which attributes you should […]
12
Dec
Dec
How you deal with customer service can make or break your business. Even a single customer on the receiving end of bad service can damage your reputation. The best option is to give excellent service across the board. Good customer service communication isn’t as complicated as it might sound, especially if you follow a few simple […]
10
Dec
Dec
As business continues to grow and change, so too does the landscape of how to reach your customers effectively. There are a lot of strategies you can apply to be sure you are attracting customers and relating to them in a way that is productive for your entire business. This is the foundation on which […]
05
Dec
Dec
Your ability to relate to your customers is foundational for any sort of business you run. Whether you’re a lean operation that is strictly online and digital, or a large chain with brick and mortar locations all over, you need to be continuously fostering this relationship. In doing this, it is vital that you learn […]
03
Dec
Dec
Any business owner worth their salt understands that their clients are their most valuable resource. That almost goes without saying, right? But with so many client-oriented elements within the marketing sphere, it can be tricky to prioritize. So, in this article, we’ll delve into customer engagement vs customer experience argument. Hopefully, this will help you […]
02
Dec
Dec
It sounds counter intuitive: why would you consider automation when customer engagement is all about connecting with customers in meaningful ways? Isn’t automation impersonal? Wouldn’t a personalized, one-on-one approach be key to successful customer engagement? In fact, many firms (particularly in insurance, banking and wealth-management) rely on agents and advisors to build relationships with their […]
26
Nov
Nov
Writing business documents is undoubtedly an important task. It reflects not only your understanding of the subject matter, but it also impacts your company’s wider reputation. The recipient will outright disregard a document littered with spelling errors, incorrect grammar, and similar mistakes. To make the best impression, you have to keep several things in mind. […]