Every business owner knows the value of getting into the minds of their target audience. What makes customers tick? What problem do they face and what solution can you offer? Beyond simply identifying your customer’s pain points, you need to understand the motivation behind the customer journey. Tracking, recording, and examining customer behavior provides valuable […]
18
Feb
Feb
The customer experience in the digital era is something that is continuously evolving. Eventually, the goal isn’t to follow the latest trends but to understand the trends that will be happening in the future. The question is – how do you do that? Most people don’t have a crystal ball lying around. Don’t worry. Here you can find […]
13
Feb
Feb
Did you know that companies with a customer engagement and experience mindset drive revenue four to eight percent higher than the rest of their industries? That’s a lot of money that can be gained by improving your customer engagement. Have you considered using customer engagement software to help improve your experience? To build a company people […]
11
Feb
Feb
Customer Communication Management (CCM) tools are software programs. These programs help to manage your business’s communication among a variety of platforms. Having the best CCM tools will help to improve customer satisfaction. Improving customer satisfaction can improve your business success. There are a variety of CCM tools available to business owners and finding the right one […]
10
Feb
Feb
A few weeks ago, I wrote about Customer Journey Automation. In that post, we explored tools that go beyond just mapping the journey, and focused on customer journey execution. For details, please check that post out. To summarize, journey automation software enables companies to trigger personalized customer communications at predefined mileposts, identify points of friction, and refine the […]
06
Feb
Feb
One negative experience is the reason 86 percent of consumers stop doing business with a company. While facilitating an excellent customer experience is a goal of any business, one good experience won’t necessarily translate to a loyal customer. Establishing customer loyalty and trust in your brand requires consistent customer correspondence. Your company should strive to deliver consistent […]
04
Feb
Feb
If you’re doing any sort of online banking, you need to realize that this is prime territory for cyber attacks. Studies show that banks get hit with about 85 cyberattacks per year — and 33 percent of those attacks are successful. Likewise, banking customers are often getting their information compromised. It’s important that you get a handle […]
30
Jan
Jan
Embracing technology is a win-win for both your company and your customers. Things like automatic document creation can help you get more productive, while also improving the way you communicate with your customers. With so many resources available, you’ll want to make this technology a priority moving forward. Read on to find out more about […]
28
Jan
Jan
The future of customer communication could mean the future of your business. As consumers adopt new technologies, their demands are increasing. If you fail to meet their expectations, they will go to your competitors. The way you communicate your customers has a direct impact on their experience and behavior. If you want to remain competitive, […]
27
Jan
Jan
I recently wrote about Customer Experience Automation (CXA), and how Ecrion defines the term. One of the primary points in that post was that Ecrion specifically focuses on automating the Customer Experience—whenever possible. Automation is, in fact, the key to how we differentiate ourselves from other providers in the vastly crowded and confusing world of customer […]