Converse and Engage

Articles covering the latest news and trends in the rapidly evolving worlds of Customer Experience and Customer Communication Management, and how businesses can build customer engagement.

Document Creation 101: Everything You Need to Know

Document creation 101

Running a business in the modern Digital Era has its ups and downs. It can be intimidating to try and keep up with all the new devices and technologies. Still, it’s worthwhile to look at some resources to streamline business operations. In particular, your business might need document automation software. You might still be learning […]

Best Ways to Improve Customer Engagement in 2020

customer engagement

Customer engagement is something that’s often overlooked, but a crucial variable that impacts the success of any business. However, do you know what customer engagement is? If not, you may be at a disadvantage. Put simply, customer engagement has a direct impact on customer satisfaction. It is a part of the customer experience your customers […]

How to Make a Quality Customer Journey Map (Fast!)

Customer Journey

Every business owner knows the value of getting into the minds of their target audience. What makes customers tick? What problem do they face and what solution can you offer? Beyond simply identifying your customer’s pain points, you need to understand the motivation behind the customer journey. Tracking, recording, and examining customer behavior provides valuable […]

Customer Experience Trends to Look out for in 2020

Customer Experience

The customer experience in the digital era is something that is continuously evolving. Eventually, the goal isn’t to follow the latest trends but to understand the trends that will be happening in the future. The question is – how do you do that? Most people don’t have a crystal ball lying around. Don’t worry. Here you can find […]

Here’s How Customer Engagement Software Connects Your Company to People and Helps It Make Profit

customer engagement software

Did you know that companies with a customer engagement and experience mindset drive revenue four to eight percent higher than the rest of their industries? That’s a lot of money that can be gained by improving your customer engagement. Have you considered using customer engagement software to help improve your experience? To build a company people […]

Save Time and Money With CCM Tools! Here’s Why You Should Invest in It!

CCM Tools

Customer Communication Management (CCM) tools are software programs. These programs help to manage your business’s communication among a variety of platforms. Having the best CCM tools will help to improve customer satisfaction. Improving customer satisfaction can improve your business success. There are a variety of CCM tools available to business owners and finding the right one […]

Posted in CCM

The Value of an Automated Customer Journey

automated-customer-journey

A few weeks ago, I wrote about Customer Journey Automation. In that post, we explored tools that go beyond just mapping the journey, and focused on customer journey execution. For details, please check that post out. To summarize, journey automation software enables companies to trigger personalized customer communications at predefined mileposts, identify points of friction, and refine the […]

Here’s Why Consistent Customer Correspondence Is so Important for Your Company

customer correspondence

One negative experience is the reason 86 percent of consumers stop doing business with a company. While facilitating an excellent customer experience is a goal of any business, one good experience won’t necessarily translate to a loyal customer. Establishing customer loyalty and trust in your brand requires consistent customer correspondence. Your company should strive to deliver consistent […]

Don’t Fall Victim to Cyber Security Threats! How to Make Sure Your Banking Correspondence is Safe and Secure!

Banking Correspondence

If you’re doing any sort of online banking, you need to realize that this is prime territory for cyber attacks. Studies show that banks get hit with about 85 cyberattacks per year — and 33 percent of those attacks are successful. Likewise, banking customers are often getting their information compromised. It’s important that you get a handle […]