Converse and Engage

The Ecrion Blog

How Customer Relationship Defines Your Business

customer relationship

A company is nothing without its customers, and so a company’s success depends on delivering more of whatever attracted the customer in the first place. In the past, a quality product or service might have functioned as the sole gateway to a long, healthy customer relationship. Today, successful engagement requires a company to run on all cylinders with stellar service, an engaging brand, and a personal touch.

Building advocates is more than a matter of getting people to stand by your product. CCM meets the need for your business to also connect to crowds and individual audiences. All of these are of utmost importance to customer advocacy and revenue growth, a powerful triad for business success.

For a Software Architect, Ecrion Engage is an Easy Choice (Infographic)

software architect

You are a software architect. You are the expert when it comes to software and the software your company uses. The top-level decisions are yours to make, as well as deciding the technical standards your company will use. These might include anything from platforms to software coding standards. While it might seem as though it’s good to be the “king or queen” of your company’s software, you know all too well heavy is the head that wears the crown. Especially when it comes to finding quality customer communications management software.

The good news for you is that, right now, there is software out there that can help make your job as a software architect easier and help your company across the board at the same time.

Engage Makes IT and Operations Managers’ Jobs Easier (Infographic)

IT and Operations Managers

As IT and Operations Managers, you already know your schedule is full before you even get to work. If you’re not already busy updating servers, computers, and other things to keep your company up to date, you’ll more than likely answer dozens of calls, helpdesk tickets … it never stops.

What if there were something that could not only make your company better, but make your job a little easier as well? With Ecrion Engage, you no longer have to wonder if such a magical thing exists. Well, it’s not magic, but it is proven software that allows you to manage document production and distribution flow for your company.

Better Customer Engagement Creates Better Employee Engagement

better customer engagement

The success of your business relies on your customers. That’s easy to understand — no customers, no business. Better customer engagement helps to build a stronger relationship between your business and your customers. Did you know employee engagement is just as important as customer engagement?

There is a great deal of research to show how, no matter the industry, customer satisfaction is deeply connected to greater employee satisfaction, and vice versa. While there are a number of customer engagement solutions out there, they might not address the cornerstone of an engaging customer experience – that is, employees who know the mission, armed with the tools to accomplish a better customer engagement.

When You Have Legacy Systems, Make Lemonade

legacy systems

Legacy systems carry with them a multitude of problems, including silo applications, redundant data fields, replicated business processes (e.g. from mergers), and dead-end roadmaps. While there are certainly replacements available, ripping out legacy systems is a risky strategy. That brings “change management” to the forefront of strategic planning. Change management is about keeping risk under control as process changes are implemented over time: It is time that carries with it opportunity costs, and it is often the case that change management comes down to a trade off between risk and lost time-to-market.

What if the value of legacy systems was leveraged rather than replaced? Ecrion Engage excels at integration, and can be used to mine the value from legacy systems, and from that, orchestrate the customer-centric journey that moves the KPIs in the right direction.