As business continues to grow and change, so too does the landscape of how to reach your customers effectively. There are a lot of strategies you can apply to be sure you are attracting customers and relating to them in a way that is productive for your entire business. This is the foundation on which […]
05
Dec
Dec
Your ability to relate to your customers is foundational for any sort of business you run. Whether you’re a lean operation that is strictly online and digital, or a large chain with brick and mortar locations all over, you need to be continuously fostering this relationship. In doing this, it is vital that you learn […]
03
Dec
Dec
Any business owner worth their salt understands that their clients are their most valuable resource. That almost goes without saying, right? But with so many client-oriented elements within the marketing sphere, it can be tricky to prioritize. So, in this article, we’ll delve into customer engagement vs customer experience argument. Hopefully, this will help you […]
02
Dec
Dec
It sounds counter intuitive: why would you consider automation when customer engagement is all about connecting with customers in meaningful ways? Isn’t automation impersonal? Wouldn’t a personalized, one-on-one approach be key to successful customer engagement? In fact, many firms (particularly in insurance, banking and wealth-management) rely on agents and advisors to build relationships with their […]
26
Nov
Nov
Writing business documents is undoubtedly an important task. It reflects not only your understanding of the subject matter, but it also impacts your company’s wider reputation. The recipient will outright disregard a document littered with spelling errors, incorrect grammar, and similar mistakes. To make the best impression, you have to keep several things in mind. […]
25
Nov
Nov
Back in May, we sat down to plan the next iteration of our Customer Engagement platform, and oh boy: did we have a lot to take into consideration! Customer Engagement is such a rapidly evolving field that it took a while to sort through the hundreds of new features that were being considered. We are […]
21
Nov
Nov
When you’re trying to improve your company, streamlining your sales operations is always part of the process. Learning the ins and outs of customer service software tools will help you get the results that you are looking for. Nothing lets you get the most out of your CRM like a reliable Salesforce document generator. To learn […]
19
Nov
Nov
The first mass email campaign was sent in 1978. There were around 400 recipients. Yet, despite the fact that marketing newsletters have been in use for over 40 years, it’s still effective. That might have something to do with the fact that there are over 3.8 billion email users worldwide. And that number is expected […]
19
Nov
Nov
There are over 7000 Customer Engagement Manager jobs in the US alone posted on LinkedIn at the time of this writing and that should come as no surprise: customer engagement is a really hot topic these days! To be successful, you will require strong project management and communication skills. Take the first steps by learning the what, […]
14
Nov
Nov
If you have ever hung up on a customer service call out of frustration or angst or stopped using a company because of bad service, then you know the commercial benefits to offer good customer support and service. You’ve also already answered the question “what is CCM” then as well. CCM is the short form […]