Converse and Engage

Articles covering the latest news and trends in the rapidly evolving worlds of Customer Experience and Customer Communication Management, and how businesses can build customer engagement.

Fostering The Customer Connection: What Can Make Or Break Communication With Customers


As business continues to grow and change, so too does the landscape of how to reach your customers effectively. There are a lot of strategies you can apply to be sure you are attracting customers and relating to them in a way that is productive for your entire business. This is the foundation on which […]

Customer Service vs. Customer Experience: What’s the Difference?

customer service vs customer experience

Your ability to relate to your customers is foundational for any sort of business you run. Whether you’re a lean operation that is strictly online and digital, or a large chain with brick and mortar locations all over, you need to be continuously fostering this relationship. In doing this, it is vital that you learn […]

Customer Engagement vs Customer Experience: What’s the Difference?

customer engagement vs customer experience

Any business owner worth their salt understands that their clients are their most valuable resource. That almost goes without saying, right? But with so many client-oriented elements within the marketing sphere, it can be tricky to prioritize. So, in this article, we’ll delve into customer engagement vs customer experience argument. Hopefully, this will help you […]

Customer Engagement needs automation. Here’s Why

It sounds counter intuitive: why would you consider automation when customer engagement is all about connecting with customers in meaningful ways? Isn’t automation impersonal? Wouldn’t a personalized, one-on-one approach be key to successful customer engagement? In fact, many firms (particularly in insurance, banking and wealth-management) rely on agents and advisors to build relationships with their […]

A Guide To Preparing Business Documents Quickly And Efficiently

business documents

Writing business documents is undoubtedly an important task. It reflects not only your understanding of the subject matter, but it also impacts your company’s wider reputation. The recipient will outright disregard a document littered with spelling errors, incorrect grammar, and similar mistakes. To make the best impression, you have to keep several things in mind. […]

7 Reasons Why You Need a Salesforce Document Generator

Salesforce document generator

When you’re trying to improve your company, streamlining your sales operations is always part of the process. Learning the ins and outs of customer service software tools will help you get the results that you are looking for. Nothing lets you get the most out of your CRM like a reliable Salesforce document generator. To learn […]

7 Ways to Format a Marketing Newsletter That Will Reel Investors In

The first mass email campaign was sent in 1978. There were around 400 recipients. Yet, despite the fact that marketing newsletters have been in use for over 40 years, it’s still effective. That might have something to do with the fact that there are over 3.8 billion email users worldwide. And that number is expected […]

Taking your first steps in becoming a Customer Engagement Manager

customer engagement manager

There are over 7000 Customer Engagement Manager jobs in the US alone posted on LinkedIn at the time of this writing and that should come as no surprise: customer engagement is a really hot topic these days! To be successful, you will require strong project management and communication skills. Take the first steps by learning the what, […]