Getting Started in Multi-Channel Marketing | Benefits of Multi-Channel Marketing | Managing Customer Communications A full 52% of marketers use three to four channels to connect with unique target audiences. This is a strategy known as multi-channel marketing which spreads your message across several media platforms. With the growing popularity of cross-marketing, if you’re not already participating in multi-channel communications then […]
Category Archives: Best Practices
21
Jan
Jan
When it comes to customer service, people have become more tech-savvy with higher expectations when it comes to speed and delivery in recent years. That’s where customer service automation comes in. The term refers to a process whereby there’s a reduction or even complete elimination of human labor when assisting consumers. But with so many […]
09
Jan
Jan
According to statistics, up to 89 percent of marketers surveyed claim that building brand awareness is their number one goal. However, before you dive headlong into building brand awareness, you need to know about something that is key to the process. This is brand communication. Properly orchestrated brand communication is crucial for brands to solidly […]
12
Dec
Dec
How you deal with customer service can make or break your business. Even a single customer on the receiving end of bad service can damage your reputation. The best option is to give excellent service across the board. Good customer service communication isn’t as complicated as it might sound, especially if you follow a few simple […]
08
Oct
Oct
When the challenge is on for your business to start accomplishing more, planning more, and being more productive on a daily basis, it can be a struggle to find the flow that works best for your company. By optimizing the workflow efficiency at your business, your company has the chance to get everything accomplished without forcing yourself to […]
26
Sep
Sep
If your company were a person, what would it look like? What style of clothing would it wear? How would it walk, and where would it be going? Most importantly of all, how would it talk? While your brand will never casually stroll around the street, the truth is that it already talks to your […]
19
Sep
Sep
Running and operating a law firm is no easy feat in the first place. That’s why you do everything you can to ensure your business’s operations are streamlined and efficient. One good way to accomplish that is by using automated solutions. After all, consider the following statistic regarding the industry of business process automation software. […]
24
Jul
Jul
According to industry research, poor communication in the workplace now costs business leaders a staggering $37 billion in lost productivity, with average losses topping $62 million per year. Have you noticed a disconnect at your own office? When messages get lost and collaboration suffers, it doesn’t take long before the entire enterprise becomes affected. The good news? It’s possible […]
15
Mar
Mar
Seems like a simple enough question, right? What is Customer Experience Management – or CEM for short? The customer experience is paramount in any industry. If you don’t have customers, you don’t have a business. Again, simple. But what is customer experience management?
A happy and engaged customer is one who will stay with your company longer, spend more, and help you gain new customers through word of mouth. If you provide a poor customer experience, you won’t have many customers for long. In fact, 44 percent of customers take their business to the competition due to a poor customer experience.
07
Mar
Mar
It should come as no surprise to you that your customers are in the driver’s seat of change. If they want something quicker and faster, your company needs to find a way to meet their needs. Otherwise, your customers will look for another company. This is why automated document generation trends are important.
Learning the latest in automated document generation trends means your business is trying its best to keep up with the ever-changing times. It also means your company is doing what’s best for its customers. After all, landing a new customer costs anywhere between five and 25 times more than retaining existing customers.
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