Category Archives: CCM

What are Customer Service Metrics and Why Should I Be Tracking Them?

Ask five people what defines “good customer service” and you’ll likely get five different answers. To one person, it might be the company’s ability to resolve their problem quickly. To another, it might mean getting personalized communications through their preferred contact channel. With so many touchpoints along the customer journey – from initial sale to […]

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Communication Is Key: 7 Effective Communication Trends To Follow In 2019

communication trends in 2019

Like a good relationship, all good business is based on strong communication. Any successful business person will tell you that’s because the foundation of business is relationships – with your employees, partners and vendors, and most importantly with your customers. Building these relationships through strong, clear communication is what differentiates a business that thrives from […]

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AI is Changing: The Top AI Trends of 2019

artificial intelligence trends

82% of firms 1 that have invested in artificial intelligence have already gained financial returns for their investment. For all companies, the median investment return from cognitive technologies is 17%. Artificial intelligence is the latest technological frontier over which countries and companies are vying for control. Some governments have also been pursuing it aggressively to control […]

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Building Your Brand: Why Communication In Business Is Crucial When Growing Your Company

communication in business

According to this report 1, 86 percent of staff members at U.S. companies experience communication issues. These problems lead to missed deadlines, a drop in productivity, and sales deals that fall through. Don’t let communication issues cause your business growth to falter. Instead, you can discover exactly what is communication in business and how to […]

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Keeping Your Customers Happy: Why Effective Communication With Your Customers Is Key

effective communications

Your customers have high expectations of your business. Meeting those expectations turns out to be great business. Over 68% of customers 1 are willing to spend more money on a product or service if they know that they will have better service. Effective communication with your customers is going to play a major role in meeting those […]

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Enterprise CCM: Customer Communications Management Isn’t a Maybe, It’s a Must

entreprise ccm solution

Discover how to create customer loyalty and a better customer experience in competitive industries with customer communications management (enterprise CCM). How do you communicate with someone important to you? Are you likely to send them disparate messages, go weeks in between conversations or neglect them when they reach out? You wouldn’t treat an esteemed friend […]

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3 Customer Communications Examples You Should Know

customer communications examples

At the heart of any successful business is excellent customer communications. The question is, do you know for sure how well your company is doing with customer communications? It could be a serious problem if you aren’t sure. Having a few customer communications examples at your disposal could always help.

There are so many ways in which your company can communicate with customers, and vice versa. Knowing what is customer communications management gives your business an edge in keeping your customers happy. These three customer communications examples will help you do just that.

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Omnichannel or Multichannel Platform: What’s the Difference?

omnichannel

Omnichannel. Multichannel. Two of the biggest buzzwords in any industry today. Both provide your company with ways to communicate with your customers. While some businesses throw the words around as though they’re interchangeable, they’re not. In order to get the most out of your customer communications management software, your company needs to know the difference between a multichannel and an omnichannel platform.

It can be confusing, trying to figure out the differences between the two since they are so similar. It’s like vanilla ice cream and vanilla bean ice cream. Sure, they’re both kind of the same, but one is a little different than the other. The same can be said for a multichannel or omnichannel platform.

Personalizing Customer Communications Brings Business Success

personalizing customer communications

Personalization is a major component of customer communications management. Being able to follow along the customer journey is important, but actually knowing your customers and providing them with what they want is the cornerstone of better customer communications.

The value of customer satisfaction continues to grow year after year, and if your company isn’t prepared to meet the needs of your customers, you could soon be looking for new customers. For consumers, customer experience will become more important than price and product by 2020. Are you ready?