Category Archives: CCM

Choosing the Best CCM Software For Your Company: 9 Things to Look For

best ccm software

In today’s Digital Era, it can be hard to prioritize genuine human connectivity. This is true, in particular, when you’re running a business. As a responsible business owner, you prioritize streamlining operations as much as possible. That’s why you understand the value of software solutions that meet your business’s specific needs. Still, you don’t want […]

Posted in CCM

Top Reasons Your Customers Might Leave Your Business

why customers leave

The average business loses between 10-25% of their customers every year. While thriving and evolving companies are able to attract new leads to replace normal losses, few focus on understanding why customers leave in the first place. Plus, as it’s roughly five times more expensive to get a new customer than to keep an existing one, this constant […]

What are Customer Service Metrics and Why Should I Be Tracking Them?

customer service metrics

Ask five people what defines “good customer service” and you’ll likely get five different answers. To one person, it might be the company’s ability to resolve their problem quickly. To another, it might mean getting personalized communications through their preferred contact channel. With so many touchpoints along the customer journey – from initial sale to […]

11 Effective Communication Trends To Follow In 2020 (Updated)

Trends in Communication

Like a good relationship, all good business is based on strong communication. Any successful business person will tell you that’s because the foundation of business is relationships – with your employees, partners, and vendors, and most importantly with your customers. Building these relationships through strong, clear communication is what differentiates a business that thrives from […]

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AI is Changing: The Top AI Trends of 2019

top ai trends 2019

82% of firms 1 that have invested in artificial intelligence have already gained financial returns for their investment. For all companies, the median investment return from cognitive technologies is 17%. Artificial intelligence is the latest technological frontier over which countries and companies are vying for control. Some governments have also been pursuing it aggressively to control […]

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3 Customer Communications Examples You Should Know

customer communications examples

At the heart of any successful business is excellent customer communications. The question is, do you know for sure how well your company is doing with customer communications? It could be a serious problem if you aren’t sure. Having a few customer communications examples at your disposal could always help.

There are so many ways in which your company can communicate with customers, and vice versa. Knowing what is customer communications management gives your business an edge in keeping your customers happy. These three customer communications examples will help you do just that.

Posted in CCM

Omnichannel or Multichannel Platform: What’s the Difference?

omnichannel

Omnichannel. Multichannel. Two of the biggest buzzwords in any industry today. Both provide your company with ways to communicate with your customers. While some businesses throw the words around as though they’re interchangeable, they’re not. In order to get the most out of your customer communications management software, your company needs to know the difference between a multichannel and an omnichannel platform.

It can be confusing, trying to figure out the differences between the two since they are so similar. It’s like vanilla ice cream and vanilla bean ice cream. Sure, they’re both kind of the same, but one is a little different than the other. The same can be said for a multichannel or omnichannel platform.

What’s the REAL Value of Customer Satisfaction?

what is the value of customer satisfaction

This should come as no surprise to you, but it’s worth keeping in mind: when your customers are unhappy with the service you’re providing, that lack of satisfaction will lead them to your competitors. You know customer satisfaction is important, though, so why read any further? You’ve got this, right? Right?

Just because you know something is important doesn’t mean you know exactly WHY it’s important. Not having the right information could seriously put a financial drain on your company. There are so many different aspects of customer engagement, providing a great customer experience – which leads to a high-level of customer satisfaction – might not be as easy as you might think.

CRM and CCM: What’s the difference?

crm

CRM software, or customer relationship management, manages your company’s relationships and interactions with customers – those you have and those you’re trying to convert into customers. A CRM system helps companies with sales management, productivity, and contact management, just to name a few.

While a CRM system, such as Salesforce, helps to streamline things, a CCM solution, or customer communications management, completes the customer management experience.

Why Is Insurance Technology So Important?

insurance technology

In the last few years, the insurance industry has made strides by adopting new technologies. Thanks to the emergence of new technology, such as traffic cameras, self-driving cars, drones, and smart homes, insurance companies are able to collect a mountain of new information they’ve never had before.

This growth comes with its own particular set of challenges, though. As your customers adopt these new technologies, insurance premiums will go down universally. While this might make your customers happy, it ends up shredding your bottom line. Because of this, you need to keep all of the customers you can.