Category Archives: customer communications

5 Tips for Designing Effective Web Forms

Web form design tips

For the past five years, you’d assume that the average conversion rate has increased (at least slightly) as businesses master web form design. Unfortunately, that’s not even remotely the case. The average conversion rate is 2.35% in 2020, and this rate hasn’t really budged from 2015. On the other hand, once you start looking away from the averages, […]

Why Automate Business Correspondences?

benefits of automating business correspondence

It’s expected that by 2023, there will be nearly 350 billion emails sent and received every day. If emails are a large part of your business correspondence, you need to be able to send automated emails so your employees don’t have to waste valuable time typing out responses. Keep reading to learn why and how you can […]

Keeping a Personal Touch When Using Automated Email Responses

automated email response with customized fields

It’s true that automating any business-related task can save time and money. You and your employees take advantage of automating business operations on many levels. This is even true when it comes to communication with your consumers. For instance, you might have a reason to set up automated email responses. These can be useful for a […]

Navigating the Many Channels of Customer Communication

people communicating through various channels

76% of consumers think business should understand their expectations and needs. Yet how are you going to accomplish this task without setting up the right channels of communication? The truth of the matter is that your customers will have different needs and preferences. From a customer segment that prefers talking through a screen to another that will […]

Here’s Why Consistent Customer Correspondence Is so Important for Your Company

customer correspondence

One negative experience is the reason 86 percent of consumers stop doing business with a company. While facilitating an excellent customer experience is a goal of any business, one good experience won’t necessarily translate to a loyal customer. Establishing customer loyalty and trust in your brand requires consistent customer correspondence. Your company should strive to deliver consistent […]