Category Archives: Customer Engagement

How to Decide When Your Business Needs a Customer Engagement Platform

When Does Your Business Need a Customer Engagement Platform

Your company’s relationship with its audience is one of the most important metrics to focus on. In fact, studies have shown that people are far more likely to interact with a brand that they trust than one they don’t. Interacting with your audience isn’t always optimized, though, which may result in you not getting as much out of […]

The Importance of a Robust Customer Engagement Strategy in a Time of Crisis

Customer Engagement Strategy In a Time of Crisis

If you’re a customer engagement specialist, these last few weeks may have found you staring at your screen wondering what you can possibly say to your customer base. How do you, as a brand, navigate through a crisis? Maintaining customer relationships has become more important now than ever. Having a strong customer engagement strategy can […]

Best Ways to Improve Customer Engagement in 2020

customer engagement

Customer engagement is something that’s often overlooked, but a crucial variable that impacts the success of any business. However, do you know what customer engagement is? If not, you may be at a disadvantage. Put simply, customer engagement has a direct impact on customer satisfaction. It is a part of the customer experience your customers […]

Here’s How Customer Engagement Software Connects Your Company to People and Helps It Make Profit

customer engagement software

Did you know that companies with a customer engagement and experience mindset drive revenue four to eight percent higher than the rest of their industries? That’s a lot of money that can be gained by improving your customer engagement. Have you considered using customer engagement software to help improve your experience? To build a company people […]

Customer Engagement vs Customer Experience: What’s the Difference?

customer engagement vs customer experience

Any business owner worth their salt understands that their clients are their most valuable resource. That almost goes without saying, right? But with so many client-oriented elements within the marketing sphere, it can be tricky to prioritize. So, in this article, we’ll delve into customer engagement vs customer experience argument. Hopefully, this will help you […]

Customer Engagement needs automation. Here’s Why

Customer Engagement needs automation

It sounds counter intuitive: why would you consider automation when customer engagement is all about connecting with customers in meaningful ways? Isn’t automation impersonal? Wouldn’t a personalized, one-on-one approach be key to successful customer engagement? In fact, many firms (particularly in insurance, banking and wealth-management) rely on agents and advisors to build relationships with their […]

Taking your first steps in becoming a Customer Engagement Manager

customer engagement manager

There are over 7000 Customer Engagement Manager jobs in the US alone posted on LinkedIn at the time of this writing and that should come as no surprise: customer engagement is a really hot topic these days! To be successful, you will require strong project management and communication skills. Take the first steps by learning the what, […]

Are you a Digital Experience Leader?

digital experience leader

Can you imagine trying to conduct business these days without having a website?  I don’t know anybody that can! The Internet has become such a prevalent way to connect with customers that even companies that traditionally relied on face-to-face interactions like Goldman Sachs or Louis Vuitton had to bow to the new reality. Today, most […]

Omnichannel or Multichannel Platform: What’s the Difference?


Omnichannel. Multichannel. Two of the biggest buzzwords in any industry today. Both provide your company with ways to communicate with your customers. While some businesses throw the words around as though they’re interchangeable, they’re not. In order to get the most out of your customer communications management software, your company needs to know the difference between a multichannel and an omnichannel platform.

It can be confusing, trying to figure out the differences between the two since they are so similar. It’s like vanilla ice cream and vanilla bean ice cream. Sure, they’re both kind of the same, but one is a little different than the other. The same can be said for a multichannel or omnichannel platform.