Category Archives: Customer Experience

6 Effective Ways to Collect Meaningful Customer Experience Data

Ways to Collect Customer Experience Data

As customer expectations rise, the experience a customer has is emerging as a key brand differentiator. Statistics show that brands that provide superior CX generate 5.7 times the amount of revenue than those who don’t. Companies that put their customers first are 60% more profitable than less customer-centric counterparts. Even without these kinds of stats, it’s easy […]

Top 5 Ways to Create a Great Customer Experience Strategy in 2020

Great Customer Experience Strategy

The recent Adobe 2020 Digital Marketing Trends Report has revealed that the #1 most exciting opportunity for companies this year is customer experience. What’s more, statistics are showing that companies who implement an effective customer experience strategy could experience a 70% increase in revenue in as short a period as 36 months. Findings such as these indicate that customer experience is one of the […]

How to Become a CX Champion [Infographic]

How to Become a CX Champion banner

If you’re interested in customer experience automation, then check out our infographic on how to become a CX champion! Learn more about the benefits that CXA could bring to your enterprise and find out what customers think about how much CX weights in their buying decisions. How many of them believe that CX is more […]

5 Tricks for Personalizing the Customer Experience for Your Clients

Tricks for Personalizing the Customer Experience

Today’s consumers are quite savvy when it comes to sales and marketing. In fact, 63% of them expect personalization when it comes to the customer journey. What is personalization and how can you use it to enhance the customer experience for your clients? Read on to find out so you can improve the way you serve your prospects […]

Using Automation to Provide a Personalized Customer Experience

personalized customer experience

When you’ve applied personalization on a wide company scale, you can start experiencing an increase in revenue growth between 5 and 15%. There are very few business strategies that can provide that range of growth. Yet, when we truly look at personalization, we understand that the whole concept starts (and ends) with the customer experience. If […]

Track These Important CX KPIs to Pivot Your Strategy on a Dime


How important is good customer experience (CX) to the success of a company? According to Forbes, consumers are willing to spend up to 17% more at a business that offers them a good CX compared to one that has mediocre or bad customer service. If you want to take advantage of this trend towards valuing great customer service […]

How to Make a Customer Experience Project Successful

Successful Customer Experience Project

The vast majority of B2C companies today claim to differentiate themselves primarily on experience–even over price. They’ve undertaken large CX projects, and the vast majority of them think they deliver exceptional experiences. But a very small percentage of consumers agree. So the project didn’t accomplish much. What is the cause of this disconnect, and how […]

How to Improve Your Customer Experience Strategy in 2020

customer experience strategy

96% of consumers say that customer service plays an important role in their choice of loyalty to brands. Competition is tough in just about every market these days. But one thing sets great companies aside from the rest – a good customer experience strategy. Customer experience is one of the most important aspects of running any […]

Navigating a Digital Experience Platform: Your Ultimate Guide

digital experience platform

It’s no secret that consumers are starting to rely on digital business transactions more and more. That’s why many industries have learned to take advantage of unique apps for their customers. As a result, these businesses recognize the value of the digital experience. The good news is that you’ve come to the right article. Below […]