Banks have had to deal with many issues that have driven customers away over the past several years – from unethical practices, to an increase in fees, to competition from other banks and financial institutions. While the focus has been on correcting some of the perceived larger issues, a major problem has slipped through the cracks: customer communications. This is why CCM for banking can help financial institutions as we approach the new year.
Customer Communications Management, or CCM, offers banks and other industries the ability to better communicate with their customers. Not all CCM software is built the same, however. It’s important for financial institutions to know what their customers will want in 2019, and how the right CCM software can help achieve this goal.