Category Archives: Marketing Communications

Important Brand Reputation Management Tips Your Company Needs to Use

brand reputation management

Ben Franklin once said, “it takes many good deeds to build a good reputation, and only one bad one to lose it.” While he was speaking about a person’s reputation, the same can be said about a brand. A reputation built on years of respectable business practices can be damaged by a single bad news […]

EDM Marketing vs Email Marketing Campaigns: Which is Better?

EDM Marketing

In 2018, 281 billion emails were sent and received each day around the world. This number is expected to increase to over 347 emails each day in 2023. EDM marketing is one of the best ways to reach potential customers. Although many of your potential clients will be on social media, they won’t all be. Almost everybody has […]