You know that there are some serious gaps in your current customer service strategy — and you’ve seen how those gaps have affected your business. Every year, companies lose over $60 billion thanks to poor customer service. What’s more, customers are much more likely to tell other people about a poor customer service experience than a positive one. In thinking about […]
What would happen to your business if you lost 59% of your customers? Would your reputation ever be able to recover? Would you be able to keep your doors open at all? How long would it take you to rebuild the customer base that you lost? If you don’t prioritize better customer communications and service, you might […]
Omnichannel. Multichannel. Two of the biggest buzzwords in any industry today. Both provide your company with ways to communicate with your customers. While some businesses throw the words around as though they’re interchangeable, they’re not. In order to get the most out of your customer communications management software, your company needs to know the difference between a multichannel and an omnichannel platform.
It can be confusing, trying to figure out the differences between the two since they are so similar. It’s like vanilla ice cream and vanilla bean ice cream. Sure, they’re both kind of the same, but one is a little different than the other. The same can be said for a multichannel or omnichannel platform.