You’ve probably heard the phrase or acronym many times in meetings. You might have even looked it up on Google to see what it was and got a somewhat rudimentary answer. It seems rather self explanatory though, doesn’t it? Customer communications management … it’s just the management of customer communications. See, easy. Yeah, you know it’s not that simple. So, then, what is customer communications management?
The average customer spends up to 5 minutes looking at a bill. During that time, there is value being exchanged. Is everyone getting the value they deserve? Here are five statements your invoices could be making. Read them all to identify any potential pitfalls in your process.
Poor customer communications will always lead to negative customer experiences, which in turn leads to fewer customers. Let’s take a look at five reasons your telecom company desperately needs a great customer communications management (CCM) solution.