Improved Customer Engagement
Execution of the Customer Journey
Maps direct individuals to their destination, identify turns, warn users if off-track, and help them get back on task when they do. Many organizations charter extensive projects to map their customer journey, identify critical touchpoints in that journey, and learn how to improve their overall customer experience. But simply developing a big, colorful map isn’t sufficient to achieve those goals. Once a company has completed the customer journey mapping exercise, execution becomes the challenge.
According to the Aberdeen Group, proper execution of a journey map leads to substantial returns in many different areas, such as improved employee engagement, higher customer referrals, more positive mentions on social media, reduced customer service costs, and many more. With so many benefits to be gained from the mapping exercise, overcoming the execution challenge is crucial.
Customer Journey Mapping is one module of Ecrion’s industry-leading Customer Experience Automation platform, designed for implementation by itself, or in tandem with others to automate a company’s entire customer experience. Journey maps are easily entered into the software with an intuitive drag-and-drop user interface. Ecrion then generates and delivers personalized customer communications at defined milestones, and presents management with actionable data in easy to understand, configurable dashboards.
Ecrion Enables Stronger Customer Connections
Organizations worldwide leverage customer journey software by Ecrion to enhance their customer experience, reduce operating costs, and take control of their customer experience processes. Thousands of companies across a broad range of industries ensure compliance with corporate branding and legal standards while establishing genuine connections with their customers—one at a time.
You're in Good Company
Learn why some of the world’s most forward-thinking companies trust Ecrion for their customer communication and engagement needs!