Ecrion, Cognity Reduce Operating Costs for Groupama by 33 Percent

Ecrion Software, in association with Cognity, is pleased to announce the successful implementation of a major printing management project for Groupama Asfalistiki, an insurance company in Greece. Groupama insures more than six million customers across 11 countries worldwide. With this project, Groupama has achieved its goals for cost reduction, comprehensive process automation, and increased flexibility in designing and printing personalized documents for its customers.

Working with Groupama to meet its advanced and specific needs, Cognity chose Ecrion’s software, the best-of-breed, next generation customer communications and engagement solution. Using Ecrion, the first phase of the project created the core infrastructure and new processes for printing and customer communications management (CCM) and brought results from the first day of operation.


“We started this project with a strategy to reduce our operating costs and at the same time make a difference in Customer Experience,” said Athanasios Papathanasiou, CIO of Groupama Asfalistiki. “We chose the innovative solution of (Ecrion software) … for the implementation of the project. We had an excellent collaboration and we did a successful project in an aggressive timeline. The reduction in operating costs is estimated at 33 percent.”

Cognity is working with Groupama on implementing the second phase of the project, during which their Ecrion solution will cover a multitude of new, complex, and interactive documents, as well as new CCM processes and channels (web, email, and SMS), upgrading the multinational insurance company’s customer experience.

Ecrion is represented by Cognity for Greece and the region. Ecrion produces innovative customer communications and engagement solutions for organizations that want to create authentic, personalized, 1-to-1 communications with their customers across multiple channels. For example, Ecrion Engage is a modern, extensible, and powerful platform that supports enterprise-scale on-demand, batch, and interactive communications.

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