Converse and Engage

Articles covering the latest news and trends in the rapidly evolving worlds of Customer Experience and Customer Communication Management, and how businesses can build customer engagement.

The Importance Of HR Document Auto-Generation

The Importance Of HR Document Auto-Generation

According to an IDC survey, 80% of business leaders in HR reported that having different internal systems/applications that do not integrate causes issues around documentation. If you work in HR, you’re probably no stranger to the inefficiencies and administration headaches that revolve around HR paperwork. However, HR departments now have the option to minimize these issues by implementing […]

Know Your Documents – Part 1 – Batch [Infographic]

Know Your Documents - Part 1 - Batch Infographic - Banner

For our Know Your Documents infographic series, we’ll introduce you to the three different modes of generating customer communications using our document automation solution. The first one covers Batch mode, which is the ideal choice for personalizing a large number of documents in a limited time frame. Find out how easy it is to personalize […]

Ecrion Ranked an Overall Global CCM Leader in Mid-Market According to Aspire Leaderboard

Ecrion Aspire Leaderboard

Ecrion is thrilled to announce that it was ranked as a global leader in the mid-market for Customer Communications Management (CCM) by the Aspire Leaderboard, an annually updated vendor comparison tool. The Aspire Leaderboard highlights a number of Ecrion’s strengths, including the flexibility and modularity of the platform. “The depth and breadth of the Ecrion […]

Document Automation for Business [INFOGRAPHIC]

Document Automation for Business Infographic Banner

What do your documents say about you? If they’re screaming that your brand is behind the times, it’s time for an overhaul. Sending disparate, mismatched documents via fax, email or old-school snail mail isn’t only outdated. It’s also costing your business. In fact, out-of-touch and inconsistent sales tactics are two of the top five reasons 1 most companies […]

Top 5 Ways to Create a Great Customer Experience Strategy in 2020

Great Customer Experience Strategy

The recent Adobe 2020 Digital Marketing Trends Report has revealed that the #1 most exciting opportunity for companies this year is customer experience. What’s more, statistics are showing that companies who implement an effective customer experience strategy could experience a 70% increase in revenue in as short a period as 36 months. Findings such as these indicate that customer experience is one of the […]

How to Become a CX Champion [INFOGRAPHIC]

If you’re interested in customer experience automation, then check out our infographic on how to become a CX champion! Learn more about the benefits that CXA could bring to your enterprise and find out what customers think about how much CX weights in their buying decisions. How many of them believe that CX is more […]

5 Tricks for Personalizing the Customer Experience for Your Clients

Tricks for Personalizing the Customer Experience

Today’s consumers are quite savvy when it comes to sales and marketing. In fact, 63% of them expect personalization when it comes to the customer journey. What is personalization and how can you use it to enhance the customer experience for your clients? Read on to find out so you can improve the way you serve your prospects […]

5 Tips for Designing Effective Web Forms

Web form design tips

For the past five years, you’d assume that the average conversion rate has increased (at least slightly) as businesses master web form design. Unfortunately, that’s not even remotely the case. The average conversion rate is 2.35% in 2020, and this rate hasn’t really budged from 2015. On the other hand, once you start looking away from the averages, […]

Using Automation to Provide a Personalized Customer Experience

personalized customer experience

When you’ve applied personalization on a wide company scale, you can start experiencing an increase in revenue growth between 5 and 15%. There are very few business strategies that can provide that range of growth. Yet, when we truly look at personalization, we understand that the whole concept starts (and ends) with the customer experience. If […]