Make Intelligent Documents
that Deliver a Powerful Interactive User Experience
Companies that wish to stand out from their competition, don’t just tell their customers what they do for them — they show it by using the best breed of customer-facing documents. Interactive bills and statements take communications to the next level: more informative, versatile, and easier to navigate than any ordinary PDF or Word document. Ecrion interactive documents are channel-neutral, so customers can start viewing a digital document on one device, then view on another wherever you left off. This is an invaluable tool for any business wanting to transcend boundaries. With a smart layout, drill-down, and slice-and-dice options, customers can make more informed decisions about their accounts.
Key Elements in Interactive Documents
Traditional documents are limited in delivering a truly engaging user experience. For instance, standard PDFs only accommodate basic interactivity, such as the ability to submit forms, or show/hide certain content according to user input. A more robust experience is based on a complex interactive document solution that delivers true interactivity and self-service capabilities without the need to install a PDF reader. Unlike standard PDF, interactive PDF gives users more interactive elements. Here are some examples:
Add video files to documents and make use of editing controls to customize the videos to match brand colors and style.
Interactive PDFs allows embedding audio where a video is not enough. This feature is essential when including samples in any company’s portfolio.
Forms are easily added in business and transactional documents. These are formatted to match the style of the document.
While images can be added to standard PDFs, with interactive PDFs, several images are overlaid on the same page and navigation buttons are added to create galleries.
With interactive document solutions, hyperlinks can be included in PDFs from the primary editor to allow readers to navigate to another page within the document, another PDF document, or a web address.
With interactive PDF, navigational buttons are included in the data. These are useful when creating a portfolio, an educational document, or a brochure.
Benefits of Using Interactive Document Solutions
These days, people are more attracted to visual content than written materials. By using interactive document solutions, the customer’s level of engagement can be enhanced. This contrasts with standard PDF, which provides minimal multimedia elements and lacks interactivity.
Additionally, it enables organizations to identify the customer’s touchpoint and create customer experience solutions based on their predicted behaviors. Providing a memorable user experience is essential for acquiring customers, but there are many other benefits to using these documents!
3. Customer Interactivity Is Increased
When creating business content, the chosen type of formatting ultimately determines the level of interactivity. By using interactive documents, organizations can provide their prospects with more engaging and informative content and actively increase their interactivity with the documents. Fillable forms are also available to learn more about customer needs and adapt communications to fit them.
4. Visual Content Sparks Customer Attention
With interactive document software, engaging visual content can be added to traditional documents. By embedding picture galleries, navigational buttons, and video files in the text, the documents will immediately capture the customer’s attention and boost the engagement rate significantly. A simple invoice can easily become an informative piece of data with Ecrion’s solution.
5. Documents Have a Professional Look
All business communications must have a professional look. Even transactional documents such as invoices or contracts must relay a high level of professionalism and technological innovation. With interactive document solutions, companies can turn traditional communications into brand statements by adding rich media, extensive customer data, stylish buttons, and calls to action.
6. Conversion and Retention Rates Are Increased
Interactive PDfs create a superior customer experience, which significantly increases customer satisfaction and with it, conversion rates. Satisfied customers are far more likely to buy and then to buy again. Satisfaction comes from meeting the customer’s needs and Ecrion’s solution create a feedback document life-cycle that accommodates customers to state their concerns and requests.
7. Makes a Good Impression to New Customers
Including interactive documents in communications with new clients will further help businesses increase conversion levels. Instead of treating new prospects as a sales point, campaigns can be focused on creating interactions and offering value. Good relationships with prospects will eventually turn them into long-term customers.
8. Customers Feel Heard
Customers can use interactive documents to air their complaints and views about the company. By providing them with the means to voice their concerns, their level of trust in the organization increases. Moreover, the information gathered provides business owners with direct feedback from customers, enabling them to maintain their brand reputation without causing public indignation.
9. Creates a Memorable Experience
By providing exceptional customer experiences to their current customers, organizations also attract new customers. Word of mouth is as powerful as ever, and pleased customers spread the word to their peers when they receive memorable service. Interactive PDFs enable companies to stand out by taking traditional communications to the next level to make an impression.
10. Boosts Marketing Campaigns
Interactive documents help businesses extract essential information about the customer journey, which ultimately helps them gain a thorough understanding of client needs and expectations. Organizations no longer need to guess what their customers want. They can develop marketing campaigns based on facts rather than predictions, which generates more leads.
Interactive Document Examples - Live Samples
Take a closer look at Ecrion’s interactive documents by exploring the following samples. Click to see how cutting-edge technology can take transactional communications to the next level! For more examples, visit the Ecrion sample library!