Effectively and Efficiently Meet the Needs of Your Customers
Customer communications management meets the needs of healthcare and insurance companies to connect to crowds and individual audiences. All of these are of utmost importance to customer advocacy and revenue growth, a powerful triad for business success. CCM ensures that your company covers each of these fields, leading to maximum customer engagement and a better customer relationship. With the Ecrion platform, you can also rest easy knowing document automation and assembly processes are accurately and consistently followed, and that the right information is collected and validated. Unique to the Ecrion solution, a live preview makes it easy to see the final result in real time.
Compliance vs. Engagement
Given the highly regulated nature of the healthcare and insurance industries, creating powerful customer facing documents can be challenging. Organizations face trying to make invoices, claims, contracts, and statements of benefits interactive and engaging, while remaining compliant. Efficient production of communications that will reach and resonate with customers is critical to maintaining positive client relations. Truly powerful healthcare and insurance documents can not only relay pertinent information and allow for easier customer interaction and feedback, they can also deepen customer relationships, increase client satisfaction, and heighten transactional ROI.
Producing high-volume, complex documents that build customer loyalty and offer cross-sell and up-sell opportunities within compliance guidelines can be a challenge as healthcare and insurance organizations seek to remain resource efficient. Ecrion’s comprehensive customer communications management platform alleviates this challenge by providing features that productively generate engaging and compliant communications.
naviHealth’s No. 1 priority is to make sure patients don’t return to the hospital once they’ve left. Before using Ecrion software,
it took many different platforms to achieve that goal, but now naviHealth has implemented more than 100 document templates to fill every need, including correspondence and the on-demand production of documents. In fact, naviHealth was able to replace all of their systems with Ecrion Engage — just one platform to handle all of their files and documents. This allowed naviHealth to save time and money, since fewer platforms mean less money spent.
Key Benefits of the Ecrion Platform for Healthcare and Insurance Organizations
Engaged customers spend more, which is why properly implemented omnichannel communications can increase revenue. Engaged customers are also excellent brand advocates, and more likely to try new products. And with document automation, your organization will see an increase in revenue since it takes less time and fewer people to create and send documents.
Improve consistency and eliminate errors associated with manual document creation. Manual document creation often leads to errors, such as creating onboarding packages with incorrect mailing addresses or missing attachments. These types of errors are not possible when document automation is implemented.
Important cost savings can be realized because overworked staff can concentrate on reviewing the most important pieces of communications without the need for additional hires. For example, people with experience in creating onboarding packages can now review automatically flagged correspondence according to business rules — such as when the contract value is over $1 million.
Speed to Market
The speed of document automation can put your organization ahead of its competitors. Since the documents are created automatically – following a set workflow – your organization can create and send millions of documents a day. Organizations also see improved scalability – for example, the Ecrion platform can process tens of thousands of events per hour.
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We live in an ever-changing world. What worked for insurance companies 20, 10, 5,
even 1 year ago, has changed. Technology has changed. The services your company provides
have changed. Your customers – current and potential – have changed. The question is, has your company evolved to meet your customers’ expectations?