Tag Archives: Customer Engagement

5 Statements Your Invoices Make To Customers

invoices

It happens to us all, usually every month. Whether it comes to your mailbox or inbox, you’ll still end up getting it. A bill. Usually more than one, depending on the utilities you use, how many credit cards you have, etc. Think about how long you look over these statements. Some folks go over every line of every bill every time, and good for them. The average customer, however, spends less than five minutes looking over their statements. Sometimes, they only look to see how much they owe and that’s it. With that in mind, what kind of statements do your organization’s invoices make?

In theory, every invoice makes at least one of the following five statements. Regardless of the type, each invoice provides information and, if this is the only means of communication your company has with its customers, it’s worth taking a moment to see what pitfalls your organization might be facing.

How Customer Relationship Defines Your Business

customer relationship

A company is nothing without its customers, and so a company’s success depends on delivering more of whatever attracted the customer in the first place. In the past, a quality product or service might have functioned as the sole gateway to a long, healthy customer relationship. Today, successful engagement requires a company to run on all cylinders with stellar service, an engaging brand, and a personal touch.

Building advocates is more than a matter of getting people to stand by your product. CCM meets the need for your business to also connect to crowds and individual audiences. All of these are of utmost importance to customer advocacy and revenue growth, a powerful triad for business success.

Better Customer Engagement Creates Better Employee Engagement

better customer engagement

The success of your business relies on your customers. That’s easy to understand — no customers, no business. Better customer engagement helps to build a stronger relationship between your business and your customers. Did you know employee engagement is just as important as customer engagement?

There is a great deal of research to show how, no matter the industry, customer satisfaction is deeply connected to greater employee satisfaction, and vice versa. While there are a number of customer engagement solutions out there, they might not address the cornerstone of an engaging customer experience – that is, employees who know the mission, armed with the tools to accomplish a better customer engagement.