You’ve probably heard the phrase or acronym many times in meetings. You might have even looked it up on Google to see what it was and got a somewhat rudimentary answer. It seems rather self explanatory though, doesn’t it? Customer communications management … it’s just the management of customer communications. See, easy. Yeah, you know it’s not that simple. So, then, what is customer communications management?
Even though you might be filled with dread at the thought of your company migrating to a new customer communications management platform, you know all too well that your organization has to either change with the times, or fall drastically behind your competition. Here’s a secret: sometimes change can be good. In fact, replacing your old, legacy system can actually be relatively painless. That is, if you find the right solution.
Poor customer communications will always lead to negative customer experiences, which in turn leads to fewer customers. Let’s take a look at five reasons your telecom company desperately needs a great customer communications management (CCM) solution.
When it comes to the insurance industry, changes in technology, business practices, and government regulation mean it’s the year of customer communication.
New platforms are bringing together leading technologies to enhance your business communications processes with a modern standard of efficiency, even optimizing them for regulatory compliance and industry best practices.
The most-savvy organizations are thinking about enterprise data differently and gaining a competitive advantage by combining workflows in different areas. By turning to innovative platforms that integrate advanced reporting and BI visualizations in new and logical ways, Fortune 500 companies are utilizing the same enterprise data to dynamically populate communications and power BI analytics.
When your team is engaged, your customers are more likely to be as well. The tools to enact your mission internally should provide for an ability to transmit the same message to the public. The general direction of business today is to implement a solution that carries the mission successfully from the inside out.