Tag Archives: ROI

5 Statements Your Invoices Make To Customers

invoices

It happens to us all, usually every month. Whether it comes to your mailbox or inbox, you’ll still end up getting it. A bill. Usually more than one, depending on the utilities you use, how many credit cards you have, etc. Think about how long you look over these statements. Some folks go over every line of every bill every time, and good for them. The average customer, however, spends less than five minutes looking over their statements. Sometimes, they only look to see how much they owe and that’s it. With that in mind, what kind of statements do your organization’s invoices make?

In theory, every invoice makes at least one of the following five statements. Regardless of the type, each invoice provides information and, if this is the only means of communication your company has with its customers, it’s worth taking a moment to see what pitfalls your organization might be facing.

Better Customer Communications Creates Better Revenue

better customer communications

As a businessperson, you’re always looking for more customers. The more customers, the better, right? It’s deeply ingrained thanks to years of school, training, and hearing your coworkers talk about it constantly. It’s not a bad thing, since having customers means your company is bringing in new revenue. Sadly, you might not fully realize how much your business could be saving – and making – just by employing better customer communications.

Ask yourself why, then, do so many organizations exhaust countless resources chasing those who might – or might not – become customers, when there is value right in front of them? All it takes is better customer communications.

The ROI of Customer Communications Management

roi of CCM

Customer Communications Management (CCM) technology is meant to help organizations create, distribute, and manage omnichannel communications for greater customer satisfaction, improved operational efficiency, and lower costs. But what is the ROI of Customer Communications Management?

Two major concerns for all companies are time and money. Time wasted results in wasted money. Add to that sloppy or unprofessional customer communications and it’s not hard to imagine this type of company will have created a terrible customer experience. That leads to fewer customers, which leads to less money … and the circle of failure is complete. It doesn’t have to be that way.