You’ve probably heard the phrase or acronym many times in meetings. You might have even looked it up on Google to see what it was and got a somewhat rudimentary answer. It seems rather self explanatory though, doesn’t it? Customer communications management … it’s just the management of customer communications. See, easy. Yeah, you know it’s not that simple. So, then, what is customer communications management?
Poor customer communications will always lead to negative customer experiences, which in turn leads to fewer customers. Let’s take a look at five reasons your telecom company desperately needs a great customer communications management (CCM) solution.